Ethos groceries and countercultural appetites: consuming memory in Whole Foods' brand utopia.
نویسنده
چکیده
منابع مشابه
Ethos in Sound Design for Brand Advertisement
Traditionally advertising has aimed to influence purchasing by affecting beliefs about the consequences of consuming a product. With the rise of brand marketing, the focus shifted from products to brands viewed as symbolic universes endowed with values and meanings that circulate in the imagination of a society. The paper explores the use of sound in syncretic multimodal advertising product as ...
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Consumers’ prior experiences shape an episodic memory which largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that a brand image influences our cognitive and emotional perception. Nevertheless, it has not been well described how autobiographical memories of brand images differ from those of other types of im...
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Introduction: Sleep is particularly important in children because it affects their physical and mental evolution. Sleep disorders are seen in 20% to 30% of children. Cereal is being distributed as one of the complementary foods at the pharmacies in Iran. This study is designed to study the sleep status of cereal-consuming infants in order to take a step forward in improving cereal prescribing. ...
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The consumption of whole grain foods is associated with many nutritional, health and weight control benefits. The present study assessed whole grain intake in France on the basis of a 7 d dietary survey in a representative sample of children, adolescents and adults (Comportements et Consommations Alimentaires en France 2010 survey). Special care was taken to identify and assess the intake of al...
متن کاملAssociations between the purchase of healthy and fast foods and restrictions to food access: a cross-sectional study in Melbourne, Australia.
OBJECTIVE To examine the associations between financial, physical and transport conditions that may restrict food access (which we define as food security indicators) and the purchase of fast foods and nutritious staples such as bread and milk. DESIGN Multilevel logistic and multinomial regression analysis of cross-sectional survey data to assess associations between the three indicators of f...
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ورودعنوان ژورنال:
- Journal of popular culture
دوره 44 1 شماره
صفحات -
تاریخ انتشار 2011